Case Study - Big Bang Academy

Big Bang Academy

Hong Kong, Greater Bay Area

3+ Years Partnership

Sales infrastructure & Expansion

How we helped Big Bang Academy transform from founders doing everything themselves to a scalable sales operation, securing $700K+ in revenue and expanding across the Greater Bay Area.

The Challenge

Big Bang Academy's co-founders Sarah and Nixon were doing everything themselves - product development, teaching, AND sales. As a growing STEAM EdTech startup targeting premium international schools in Hong Kong's competitive market, they needed to scale but had zero sales infrastructure.

Their main pain points included:

No dedicated sales team or outbound capability
Founders spending precious time on prospecting instead of building educational programs
Zero systematic approach to reaching Tier 1 international schools
Limited market penetration in Hong Kong's competitive EdTech landscape
No strategy for regional expansion beyond Hong Kong

Big Bang Academy - Partnership

Big Bang Academy - Partnership 2

Big Bang Academy - Partnership

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Our Solution

We became Big Bang Academy's first dedicated sales team, building their entire outbound sales operation from scratch specifically for the education sector.

1. Sales Infrastructure Setup

Built their complete outbound sales function from zero, targeting Tier 1 international schools exclusively with systematic prospecting and qualification processes.

2. Market-Specific Messaging

Developed tailored communication strategies for Hong Kong's education sector, understanding decision-making patterns and cultural nuances of international school administrators.

3. Full Sales Cycle Management

Managed the entire sales process from lead generation to deal closure, allowing founders to focus on product development and teaching excellence.

4. Regional Expansion Strategy

Led systematic market expansion into Shenzhen and Greater Bay Area, conducting outreach and securing qualified meetings with international schools in new territories.

The Result

$700K+

Revenue Secured & Retained

30

Qualified Meetings Delivered

60%

Cost Savings vs. Full-Time Hire

Over 3+ years of partnership, Big Bang Academy transformed from founders doing everything to having a scalable sales operation and regional presence.

Key Achievements:

Built entire sales capability from scratch - became their first "sales team"
All partnerships we secured remain active clients after 3+ years (100% retention)
Successfully expanded into 2 new markets (Shenzhen & Greater Bay Area)
Secured 8+ new partnerships in expansion markets from 30+ qualified meetings
Evolved partnership model as they grew - transitioned to appointment setting when they hired internal sales team
Achieved 60% cost savings compared to hiring full-time sales personnel

We are grateful for the expertise and support provided by Incrementum, which has helped us establish valuable partnerships with schools, and attract a larger number of students and parents. Their assistance has been crucial in our efforts to provide high-quality STEAM educational experiences.