Kibo + Light Treads
Hong Kong, Singapore, Philippines
3+ Years Partnership
Sales infrastructure & Market Expansion
How we helped KIBO and Light Treads grow from early-stage brand to a regional sales operation, closing 9+ B2B deals and expanding across retail, hospitality, education, and industrial sectors.
The Challenge
KIBO and Light Treads had big goals. They wanted to build a sustainable footwear business across both B2C and B2B markets in Asia. But they didn’t have a dedicated sales or business development team.
As the team launched new product lines like casual shoes, school shoes, and safety shoes, they needed help finding the right markets, closing deals, and growing customer accounts.
The main challenges included:
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No in-house sales team
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Limited access to buyers in retail, hospitality, or corporate procurement
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New product lines that each needed their own go-to-market strategy
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No structure for follow-ups or growing partner accounts
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Complex sales cycles involving tenders, samples, and approval processes
Our Solution
Incrementum became the business development partner for both KIBO and Light Treads. As their products evolved, so did our approach.
1. Partner Search and Market Entry
We found and reached out to the right stockists, hotel groups, and uniform suppliers across Hong Kong, Singapore, and other parts of Asia.
2. Product-Specific Sales Strategy
For every product line (from B2C to school and safety shoes), we created a tailored outreach plan that focused on the specific needs of each buyer group.
3. Full Business Development Execution
We handled the full sales process. From cold outreach and pitching to price negotiations, tenders, onboarding, and restocking.
4. Account Management and Growth
Once accounts were won, we kept the relationships warm. We helped partners reorder, upsell, and increase their sales volume while the founders stayed focused on running the business.
The Result
$300K+
Revenue Secured & Retained
30
Qualified Meetings Delivered
60%
Cost Savings vs. Full-Time Hire
Over the past 3 years, KIBO and Light Treads expanded into new markets and launched multiple new product lines. Incrementum supported their sales every step of the way.
Key Achievements:
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Closed deals with major B2B clients like Rosewood, EAST Hotel, Resorts World Sentosa, Motto by Hilton, and three school uniform suppliers
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Placed B2C products in leading retail outlets including The Green Collective, Salvo, Market Liberty, and Vintage Wknd
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Successfully entered new product categories such as school and safety footwear
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Managed restocking and ongoing follow-ups with existing partners
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Adapted sales strategy as product lines grew and shifted
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Incrementum is more than just a service provider; they are strategic partners who have profoundly impacted how we do business at Kibo. Their thorough approach to managing our entire sales cycle and their commitment to our success are why we continue to rely on them year after year.
Natalie Chow
Cofounder
Kibo, Light Treads