Oddle hong Kong
Hong Kong
1 Year Partnership
Sales infrastructure & Expansion
How we helped Oddle enter the Hong Kong market with a targeted sales strategy, securing top-tier restaurant groups and driving 15% of new merchant GMV through localized outbound efforts.
The Challenge
Oddle is a fast-growing O2O (online-to-offline) platform for restaurants in Southeast Asia. As they expanded into Hong Kong, they needed to grow merchant signups fast — but didn’t have a localized go-to-market strategy or team.
Their main pain points included:
-
No dedicated sales strategy for the Hong Kong F&B scene
-
Difficulty breaking into premium and group-owned restaurants
-
Slow ramp-up of new restaurant signups
-
Limited brand awareness in a competitive local market
-
Internal team stretched thin across multiple regions
Oddle catering: Colorful party platters and appetizers
Oddle's gourmet sandwich selection for corporate events
Oddle restaurant menu and featured food items
Oddle catering: Colorful party platters and appetizers
Our Solution
We became Oddle’s local sales extension in Hong Kong, helping them build a fast-moving, targeted sales motion from scratch.
1. Local Sales Strategy
Crafted a city-specific outbound strategy to penetrate the F&B market, identifying high-potential restaurants based on cuisine, popularity, and ownership structure.
2. Multi-Channel Outreach
Used email, LinkedIn, and phone outreach to reach decision-makers efficiently and consistently.
3. Premium Merchant Acquisition
Pitched and secured meetings with top-tier groups like Meraki Hospitality, Kabo Burger, Chino, and Carbs - names that brought credibility and traffic to the platform.
4. Feedback Loop & Sales Enablement
Worked closely with Oddle’s internal team to refine messaging, surface prospect insights, and adjust the sales approach based on real-time learnings.
The Result
15% +
Of new merchants’ gross merchandise value (GMV) in 2022 came from Incrementum-acquired accounts
4+
Premium Groups Signed
Faster Sales Velocity
New restaurant onboarding time decreased as messaging and targeting improved.
Over the course of a lean engagement, Oddle went from having no structured local sales approach in Hong Kong to securing top-tier restaurant partners and driving significant revenue through a repeatable acquisition playbook.
Key Achievements
-
Built Oddle’s local restaurant outreach from scratch in Hong Kong
-
Secured high-profile restaurant clients with long-term impact
-
Created repeatable sales tactics and documentation for Oddle’s future team
-
Helped shape their expansion playbook into new markets
"
Working with Incrementum has been a game-changer for our business. Their expertise, ongoing support, and guidance are greatly appreciated. We couldn't have achieved the level of success we have without the help of Incrementum.
Calvin Wu
General Manager, Oddle