Oddle hong Kong
Hong Kong
1 Year Partnership
Sales infrastructure & Expansion
How we helped Oddle enter the Hong Kong market with a targeted sales strategy, securing top-tier restaurant groups and driving 15% of new merchant GMV through localized outbound efforts.
The Challenge
Oddle is a fast-growing O2O (online-to-offline) platform for restaurants in Southeast Asia. As they expanded into Hong Kong, they needed to grow merchant signups fast — but didn’t have a localized go-to-market strategy or team.
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Their main pain points included:
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No dedicated sales strategy for the Hong Kong F&B scene
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Difficulty breaking into premium and group-owned restaurants
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Slow ramp-up of new restaurant signups
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Limited brand awareness in a competitive local market
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Internal team stretched thin across multiple regions
Oddle catering: Colorful party platters and appetizers
Oddle's gourmet sandwich selection for corporate events
Oddle restaurant menu and featured food items
Oddle catering: Colorful party platters and appetizers
Our Solution
We became Oddle’s local sales extension in Hong Kong, helping them build a fast-moving, targeted sales motion from scratch.
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1. Local Sales Strategy
Crafted a city-specific outbound strategy to penetrate the F&B market, identifying high-potential restaurants based on cuisine, popularity, and ownership structure.
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2. Multi-Channel Outreach
Used email, LinkedIn, and phone outreach to reach decision-makers efficiently and consistently.
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3. Premium Merchant Acquisition
Pitched and secured meetings with top-tier groups like Meraki Hospitality, Kabo Burger, Chino, and Carbs - names that brought credibility and traffic to the platform.
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4. Feedback Loop & Sales Enablement
Worked closely with Oddle’s internal team to refine messaging, surface prospect insights, and adjust the sales approach based on real-time learnings.
The Result
15% +
Of new merchants’ gross merchandise value (GMV) in 2022 came from Incrementum-acquired accounts
4+
Premium Groups Signed
Faster Sales Velocity
New restaurant onboarding time decreased as messaging and targeting improved.
Over the course of a lean engagement, Oddle went from having no structured local sales approach in Hong Kong to securing top-tier restaurant partners and driving significant revenue through a repeatable acquisition playbook.
Key Achievements
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Built Oddle’s local restaurant outreach from scratch in Hong Kong
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Secured high-profile restaurant clients with long-term impact
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Created repeatable sales tactics and documentation for Oddle’s future team
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Helped shape their expansion playbook into new markets
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Working with Incrementum has been a game-changer for our business. Their expertise, ongoing support, and guidance are greatly appreciated. We couldn't have achieved the level of success we have without the help of Incrementum.
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Calvin Wu
General Manager, Oddle